I'm Allyssa (Ally) 👋🏼
I work where brand meets product meets story.
13+ years of strategy, story, and systems, from positioning to launch, across SaaS, Sports, DevTools, and culture-driven brands.
Brand & Campaigns · Sales & Pitch Decks · Web · Product Marketing · GTM
Ada Health
Brand + GTM
Brand strategy · Messaging · Presentation Design
Translating a complex healthcare product and GTM strategy into a clear visual and messaging system.
SPIRE x adidas
Campaign + Creative Direction
Campaign · Art Direction · Copy · Video
Responsible for: design, art direction/graphics, copy, messaging, positioning, storyboard, and production.
Arnica
AppSec Campaigns + Web
Web Design · Campaign Creative · Messaging · PMM
Responsible for: design, art direction/graphics, copy, messaging, web design, flow, and Webflow execution.
design.
Brand & visual identity
Campaign creative
Paid + organic social
Presentation & pitch decks
Sales collateral
Landing pages + web
Event + tradeshow creative
product marketing.
Positioning + messaging
GTM + launches
Sales enablement
Competitive intelligence
Customer research
Campaign strategy
the advantage.
I get it.I've spent 13+ years inside startup marketing and product teams, including leading product marketing. I understand ICPs, positioning, launches, funnels, sales enablement, technical products, and stakeholder feedback—so I can jump into a project quickly and design around what the work needs to accomplish.
Arnica
Technical SaaS + PMM + 0→1 Marketer
Brand strategy · Messaging · Presentation Design
Translating a complex healthcare product and GTM strategy into a clear visual and messaging system.
Ada Health
Decks + Brand + Messaging
Campaign · Art Direction · Copy · Video
Responsible for: design, art direction/graphics, copy, messaging, positioning, storyboard, and production.
+56%
Camp Sales in One Week
550+
Customers Migrated
+50%
MQLs in 2 weeks
$100K
in sales in 48 hours
about me
I started my career in graphic design at FIDM in Los Angeles before finding my way into Bay Area SaaS startups and eventually product marketing and product management.Over 13+ years, I've worked across cybersecurity, DevTools, AI, health tech, MarTech, sports, and consumer brands including Atlassian, Uber, NBA, Ada Health, Postal, Propel, and UpGuard. That slightly chaotic career path is now my advantage: I can move between strategy, messaging, product, and creative without treating them like separate problems.Outside of SaaS, most of my world revolves around women's sports. I coach girls basketball and softball and work across sports, community, media, and brand.
Let’s build something cool together!
testimonials
If you need a product marketer or want a consultant to help you gut check your product marketing, Allyssa is IT. 🏆
Brendan Hufford, Founder at Growth Sprints
Looking for top-notch talent at the intersection of marketing & product? I highly recommend connecting with Allyssa for a chat.With powerhouse drive, great attitude, and strong track record of measurable results, talent like this isn't available every day.
Daniel Snow, CTO at Litesport, prev FormLabs
portfolio.
words.
design.
Deck / Powerpoint Examples
Video
Responsible for: design, art direction/graphics, copy, messaging, positioning, storyboard, and production.
more specific examples upon request, including but not limited to: decks, branding guidelines, websites, and collateral.
Gifting Collections Feature
SaaS Gifting Marketplace
SaaS Dashboard Reporting Feature
have something you need designed?
I work with B2B SaaS, AI, cybersecurity, tech, sports, and consumer brands on freelance design and product marketing projects. From a single deck or campaign to ongoing creative support, send me what you're working on.
TELL ME ABOUT YOUR PROJECT ↓
⬆️
© 2026 | be cool and don't take any of my work without my written permission please and thanks