nice to meet you, I'm Ally 👋🏼
Marketing & Creative with 13+ Years Driving Growth at Early Stage Startups and Sports Brands
recent projects
I specialize in building and executing GTM strategies that transform brands, sharpen messaging, and drive real growth. Whether it’s defining a product marketing foundation, launching a brand from scratch, social strategy, or repositioning a legacy company for scale, I take a hands-on approach to strategy, storytelling, and execution.
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DraftWise – Product Marketing Foundations
Challenge: Define PMM strategy and competitive positioning for an early-stage AI-powered legal tech platform.
Approach: Built a foundational product marketing framework, refined ICP & competitive enablement, and crafted messaging & positioning to differentiate the product from others in space.
Impact: Strengthened GTM strategy, improved sales enablement, and positioned the company for expansion while giving them their first every product marketing strategy.
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NBA Con – Social Media & Community Management
Challenge: Build excitement and drive real-time engagement for the inaugural NBA Con event by managing social media presence and community interactions.
Approach: Led day-to-day social content planning and execution across platforms, captured and shared live moments, and actively managed community engagement to amplify fan participation and generate buzz.
Impact: Drove strong social performance and fan engagement throughout NBA All Star to lead up to NBA Con, contributed to a cohesive digital presence, and helped establish the foundation for NBA Con’s social presence and community efforts.
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Top Echelon – GTM Strategy & Rebrand
Challenge: Reposition a legacy recruiting platform for modern growth.
Approach: Developed and executed the GTM strategy, including:
- Brand positioning & messaging refresh and SEO overhaul of high-intent relevant keyword optimization.
- Website revamp (user-friendly + optimized for lead gen).
- Lead generation & nurture strategy (paid social, referral incentives, content, email workflows).
- Strategic integration of acquired products (TAM & CATS)
Impact: Strengthened market presence, improved inbound lead generation, and drove customer engagement.
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Goodr – SEO Writing for Blog & Collection Pages
Challenge: Improve organic visibility and drive qualified traffic to Goodr’s website through strategic SEO content for blog posts and product collection pages.
Approach: Conducted keyword research aligned with Goodr’s brand tone and product categories, optimized on-page content, and developed a content structure that increased search relevance while maintaining the brand’s irreverent voice.
Impact: Boosted organic search rankings across multiple key product categories, increased blog traffic, and helped drive conversions through more discoverable and engaging content.
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The W Sports Bar– Branding & Launch Strategy
Challenge: Launch and position the first women’s sports bar in Cleveland with a strong brand identity and community-focused approach.
Approach: Developed brand identity, messaging, and marketing strategy while executing pre-launch digital content to drive awareness.
Impact: Built a community-driven brand with an engaged audience before official opening our doors.
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Jira & BitBucket – Social Media Strategy & Content Creation
Challenge: Align Jira and Bitbucket’s social media voices under the unified Atlassian brand and create engaging content across multiple pillars: awareness, humor, product updates, and more.
Approach: Collaborated with cross-functional teams to refine messaging and ensure consistency across all social channels. Played to specific audiences voice and tone (BitBucket = more technical, dev, Jira = broader software teams.)
Impact: Strengthened Atlassian's brand cohesion across its social presence, boosted engagement through targeted and varied content, and helped drive product adoption by keeping very "online" audiences informed and yet entertained.
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about me
After years of working in fast-paced startups in the Bay Area, I moved to Cleveland with a different kind of vision: to bring that same hustle, creativity, and purpose to women’s sports in a city that’s ready for it.For the last 13 years, I helped launch products, lead teams, and build brands from zero to one across seed to series B startups. Now, I’m pouring that energy into something even more personal – creating platforms, spaces, and stories that elevate women athletes and the culture around them.From launching State Champs to collaborating with Togethxr, producing the Soccer Moms FC podcast, and opening The W Sports Bar, I’m building for a future where women’s sports aren't an afterthought, but the main event. Cleveland’s the perfect place for that kind of movement. We’re not just watching history happen...we’re building it, one story at a time.Wanna work together? I thrive in opportunities where I can partner with brands to help them find their voice and execute impactful strategies. I’m especially passionate about my work and making sports more inclusive and approachable for everyone.tl;dr: I help brands define their identity, express it consistently across every channel, and create emotional connections with their audience.
Let’s build something cool together!
design.
I have spent my entire career crafting, designing, and, when needed, front-end coding visuals for demand generation landing pages, website rebrands, sales collateral, branding guidelines, tradeshow graphics, internal documentation, slide decks, social media, pitch decks, marketing campaigns, and employee swag. Whether building a brand from scratch or following established guidelines, I ensure cohesive and polished designs that align with the customer or client's goals.
strategy.
I pair design and aspects of product and content marketing to convey a brand's image using strategic messaging and on-brand visuals.I deliver strategies that factor in a company's employees, market, reputation, customer base, product and competition to ensure they are authentic to who they are. My focus is on social media, employer branding, internal communications, video content and in-person activations.
product marketing.
I deliver well-researched and differentiated, persona-focused positioning, strategy and messaging for B2B and B2C products and offerings with a focus on SaaS.I'm highly focused on providing sales enablement, product strategy, analyst presentations, pricing strategy, case studies, competitive intel, product launch materials, and more to internal and external stakeholders across the pre and post sales process.
product-minded, creatively driven.
As a product manager, I gain deep understanding of the customer experience, identify and fill product gaps, prioritize stakeholder asks and the product roadmap, and generate new ideas that improve customer experience and drive user retention and growth.I define user stories and create a clean and attainable product backlog within a very-well organized Jira Board (custom statuses anyone?). I collaborate (and sometimes design if needed) with designers in Figma and include highly detailed product requirements in Jira tickets for engineers to work from. I maintain or implement product process and strategy using agile methodology based on a 2-week or 1-month sprint schedule.
🧰 Product Toolkit: Jira, Visor, Slack, FullStory, Launch Darkly, Pendo, Amplitude
Postal Engage Case Study
Gifting Collections Feature
SaaS Gifting Marketplace
SaaS Dashboard Reporting Feature
portfolio.
words.
design.
Responsible for entire video above: design, art direction/graphics, copy, messaging, positioning, editing, and production.
more specific examples upon request, including but not limited to: decks, branding guidelines, websites, and collateral.
podcasts
I've hosted and co-hosted various podcasts in the last 10 years, from design to sports. I currently co-host Soccer Moms FC, a women's sports podcast hosted by two friends, focused on not-so serious commentary of what's happening in the women's sports world.
testimonials
Looking for top-notch talent at the intersection of marketing & product? I highly recommend connecting with Allyssa for a chat.With powerhouse drive, great attitude, and strong track record of measurable results, talent like this isn't available every day.
Daniel Snow, CTO at Litesport, prev FormLabs
If you need a product marketer or want a consultant to help you gut check your product marketing, Allyssa is IT. 🏆
Brendan Hufford, Founder at Growth Sprints
let's work together
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© 2025 | be cool and don't take any of my work without my written permission please and thanks