nice to meet you, I'm Allyssa 👋🏼
Marketing & Creative with 11+ Years Driving Growth at Early Stage Startups and Sports Brands
🪩 recent work
I specialize in building and executing GTM strategies that transform brands, sharpen messaging, and drive real growth. Whether it’s defining a product marketing foundation, launching a brand from scratch, or repositioning a legacy company for scale, I take a hands-on approach to strategy, storytelling, and execution.Here are a few of my latest projects, each focused on elevating brand presence, refining positioning, and driving meaningful engagement.
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DraftWise – Product Marketing Foundations
Challenge: Define PMM strategy and competitive positioning for an early-stage AI-powered legal tech platform.
Approach: Built a foundational product marketing framework, refined ICP & competitive enablement, and crafted messaging & positioning to differentiate the product from others in space.
Impact: Strengthened GTM strategy, improved sales enablement, and positioned the company for expansion while giving them their first every product marketing strategy.
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The W Sports Bar– Branding & Launch Strategy
Challenge: Launch and position the first women’s sports bar in Cleveland with a strong brand identity and community-focused approach.
Approach: Developed brand identity, messaging, and marketing strategy while executing pre-launch digital content to drive awareness.
Impact: Built a community-driven brand with an engaged audience before official opening our doors.
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Top Echelon – GTM Strategy & Rebrand
Challenge: Reposition a legacy recruiting platform for modern growth.
Approach: Developed and executed the GTM strategy, including:
- Brand positioning & messaging refresh and SEO overhaul of high-intent relevant keyword optimization. Website revamp (user-friendly + optimized for lead gen). Lead generation & nurture strategy (paid social, referral incentives, content, email workflows). Strategic integration of acquired products (TAM & CATS)
Impact: Strengthened market presence, improved inbound lead generation, and drove customer engagement.
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about me
I’m Allyssa 👋🏼 – a brand builder, product marketer, and all-around creative with over 10 years of experience in SaaS and early-stage startups. Throughout my career, I’ve taken on a variety of roles, from high-level strategy to hands-on execution, helping businesses grow from seed to Series B by leading product launches, demand generation campaigns, and brand partnerships.I’ve also run Product teams; I was promoted to Director of Product at Postal because of my ability to lead cross-functionally and align diverse teams. Having worn both Product Marketing and Product Management hats, I’m well-versed in collaborating effectively across teams to bridge gaps and ensure alignment. I inherited an engineering/product team that needed to buy into a new vision, and I focused on getting them engaged in the “why” behind strategic decisions – something I’m always happy to dive deeper into because it’s an approach that’s proven to work.Beyond that, I co-founded State Champs, a community-based streetwear brand, and launched and sold the first-ever sports coffee shop – blending my love for innovation and sports. These entrepreneurial projects taught me how to connect with audiences, build brand stories from scratch, and navigate the challenges of scaling in uncertain or new markets. Today, I am part of the ownership group bringing the first women's sports bar to Cleveland.I thrive in opportunities where I can partner with brands to help them find their voice and execute impactful strategies. I’m especially passionate about women’s sports and making sports more inclusive and approachable for everyone.Let’s build something cool together!
design.
I have over 13 years of experience crafting, designing, and, when needed, front-end coding visuals for demand generation landing pages, website rebrands, sales collateral, branding guidelines, tradeshow graphics, internal documentation, slide decks, social media, pitch decks, marketing campaigns, and employee swag. Whether building a brand from scratch or following established guidelines, I ensure cohesive and polished designs that align with the customer or client's goals.
strategy.
I pair design and aspects of product and content marketing to convey a brand's image using strategic messaging and on-brand visuals.I deliver strategies that factor in a company's employees, market, reputation, customer base, product and competition to ensure they are authentic to who they are. My focus is on social media, employer branding, internal communications, video content and in-person activations.
product marketing.
I deliver well-researched and differentiated, persona-focused positioning, strategy and messaging for B2B and B2C products and offerings with a focus on SaaS.I'm highly focused on providing sales enablement, product strategy, analyst presentations, pricing strategy, case studies, competitive intel, product launch materials, and more to internal and external stakeholders across the pre and post sales process.
product-minded, creatively driven.
As a product manager, I gain deep understanding of the customer experience, identify and fill product gaps, prioritize stakeholder asks and the product roadmap, and generate new ideas that improve customer experience and drive user retention and growth.I define user stories and create a clean and attainable product backlog within a very-well organized Jira Board (custom statuses anyone?). I collaborate (and sometimes design if needed) with designers in Figma and include highly detailed product requirements in Jira tickets for engineers to work from. I maintain or implement product process and strategy using agile methodology based on a 2-week or 1-month sprint schedule.
🧰 Product Toolkit: Jira, Visor, Slack, FullStory, Launch Darkly, Pendo, Amplitude
Postal Engage Case Study
Gifting Collections Feature
SaaS Gifting Marketplace
SaaS Dashboard Reporting Feature
portfolio.
words.
design.
Responsible for entire video above: design, art direction/graphics, copy, messaging, positioning, editing, and production.
more specific examples upon request, including but not limited to: decks, branding guidelines, websites, and collateral.
podcasts
I've hosted and co-hosted various podcasts in the last 10 years, from design to sports. I currently co-host Soccer Moms FC, a women's sports podcast hosted by two friends, focused on not-so serious commentary of what's happening in the women's sports world.
testimonials
Looking for top-notch talent at the intersection of marketing & product? I highly recommend connecting with Allyssa for a chat.With powerhouse drive, great attitude, and strong track record of measurable results, talent like this isn't available every day.
Daniel Snow, CTO at Litesport, prev FormLabs
If you need a product marketer or want a consultant to help you gut check your product marketing, Allyssa is IT. 🏆
Brendan Hufford, Founder at Growth Sprints
let's work together